Meet the Creator: Phoebe Kut
Phoebe Kut is a content creator, illustrator, and interior designer who successfully graduated from the Interior Design Fundamentals Program from BCIT in 2023. Her professional journey gained significant momentum when her Instagram @pbjdesign_ and TikTok account @pbjdesign garnered viral attention during the summer of 2022. She has created illustrations for brands like Pepsico, Starbucks, Samsung, Mugler, Daniel Wellington, and Pull&Bear.
Vancouver-based Interior Designer, Illustrator, and Content Creator Phoebe Kut
Phoebe is an Interior Designer by trade, who has always gravitated towards creative endeavors. She enrolled in art classes, dance, and Chinese watercolour painting. As a young adult, she experimented with photography and learned the basics of UI design. However, in University, she pivoted into STEM, majoring in Cell and Molecular Biology. At the end of 2020, she decided to return to her creative roots by enrolling in the Interior Design program at BCIT in Vancouver. Throughout her time at BCIT, Phoebe was looking for innovative ways to differentiate her own skills and design work from her peers. This led her to kick start her journey of documenting illustration videos on social media, with viral videos like “How to Quick Render Black Marble” which broke down her creative process from start to finish. To this day, she is widely known for her tasteful illustrations, behind-the-scenes sneak peeks, and “how to” videos.
Phoebe has always loved content creation. In elementary school, she would make videos for fun with her friends and would often film YouTube videos, which allowed her to perfect her craft of storytelling, shooting, and editing. She is constantly amazed at the power of social media, such as TikTok and Instagram as a place for sharing knowledge and bridging connections with people around the world with similar desires to pursue Interior Design, Illustration, and Content Creation as a potential career path. Although social media is a huge component of her success, Phoebe makes an effort to ensure it does not consume her life. She makes sure notifications are switched off and only spends time on social media at the end of the day to research trends and respond to messages. By doing this, she is able to focus her energy on real-world activities— traveling the globe, exploring her favorite local scenic spots in Vancouver, working on her next collaborative project, and investing in relationships.
We hung out with Phoebe for an afternoon in Gastown at Nelson the Seagull Cafe to learn about her creative process and get to know her a little better. Read the full interview below.
Q&A with the Creator @pbjdesign
Q: What are 3 words your friends/family would use to describe you?
A: Meticulous, goofy, and loyal.
Q: What do you do when you’re in a creative rut?
A: When I’m in a creative rut…it sounds cliche but I go for walks around the city and in nature, or I enjoy working out.
Q: What do you love most about being an Interior Designer, Illustrator, and Content Creator?
A: I love that I get to inspire people all over the world, people I’ve never even met. I also love the flexibility, freedom, and excitement that comes with being a self-starter to find my own projects.
Q: If you could give one piece of advice to other creators at the beginning of their journey, what would you say?
A: My advice would be to not copy trends, really find your own niche and lean into it. You got to keep going and pumping out content.
Q: What’s your go-to comfort meal?
A: Chicken pot pie, especially the one from Save-On-Foods.
Q: If you could travel anywhere in the world, where would it be and why?
A: Anywhere with good architecture or design, so Paris or Shanghai.
Q: How would you describe your style?
A: I like pieces that are very structured and tailored. I also like pieces that are asymmetrical and a little bit different.
Shop Phoebe’s Look at Plenty
Here are the links to shop the curated looks put together by Phoebe.
Look 1: Monk & Lou Kayli Mock Neck Ruched Mini Dress
Look 2: Minkpink Sonia Drawstring Cami and Tailor Made Premium Jackson Low Rise Carpenter
